Publicity stunts as marketing strategy
Publicity is important to create wide spread visibility for any event or person or business – in fact just about anything. Publicity stunts are a well known and proven marketing strategy that creates improved awareness about the issue being handled. Taylor Herring is a PR agency that specializes in publicity stunts. They come up with unique and innovative ways to publicize an event and to catch the public eye. Media relations, brand consultancy, online PR, personal PR are only some of the PR services this PR agency offers.
The best publicity stunts can create waves in the public eye and can advertise the product or event at hand to a huge population in a very short time. Some successful publicity stunts include The Olympic Torch Relay is executed in the time preceding the Winter and Summer games to create mass publicity for the Olympics, the participating athletes and the sponsors. In 2008, a huge thanks giving parade was conducted for Macy’s which attracted a staggering 3.5 million New Yorkers.
Sports PR and Marketing are targeted at popularizing and creating awareness about sports events. Taylor Herring is the PR agency for UFC – Ultimate Fighting Championship, the world’s premier Mixed Martial Arts organization. UFC fights have attracted huge crowds and Hollywood big-wigs for the past eight years. With this agency, UFC has become the most popular indoor sport in the UK. In the last two years, British UFC has been played to sell-out crowds across the UK – at London’s O2, Newcastle Metro Arena and the Birmingham NIA.


