Keys to Financial Crisis
The crisis came to stay and for a while. We can expect this to be the smallest possible, subject to measures to boost the new government and the actions the banks and the private sector undertakes to overcome its effects.
As entrepreneurs, we can take steps that are outlined in 123:
1. Evaluate Costs and expenses:
To assess the costs and expenses in the company: Make a cold analysis of all costs and expenses incurred in the transaction, based on evaluating all the items.
Analyze your overall financial structure and consider those costs that can be reduced or evaluated. Further expenditure can be removed, mainly the over-expenditure, or those luxuries that can be deferred. Reducing costs is not a percentage or a random selection. It is an analysis item by item for each manager and to make decisions so as not to affect the rotation and projection of the business.
2. Strengthen relationships:
In times of crisis customers, suppliers and banks are the best allies. You must have strategies to strengthen relations with these three sectors, because they are the source of resources and they must be yours as allies in times of crisis.
Customers: The crisis reflects as problems faced in collection and recovery. Clients are delaying in fulfilling their commitments. Keep communication, negotiate payment terms to establish payment plans, assess each client, but mainly keep communication with them.
Suppliers: The first recommendation is to strengthen the relationship and maintain constant communication with them, if you are unable to pay then they will not remain silent and without communication. The crisis is a widespread issue and they know it, therefore there is a possibility of negotiating the terms and conditions of payment.
Banks: If you have bank loans and are facing payment problems try to renegotiate the fees look for new payment plans by contacting them.
3. Reinventing the business:
Just think that a strong chain of fast food ads combos under $ 2.50 on the dollar. A strong chain of stores takes their products to the corridors, by launching promotions for up to $ 0.99 to talk on a cellular weekend.
Businesses must reinvent themselves to the crisis, as customers and consumers will focus their resources towards the most essential and those companies that offer quality at a reasonable price.
Do not neglect the advertising and promotion, the key is that these two items are well targeted and directed at a specific segment and with a clear sense of their impact on sales.
Reinvent your business is a broad topic. You have to evaluate: New product presentations (list version and has light or economic?), New ways of selling, and new lines of distribution. Changing versions, changes in size (new water bottle for $ 0.25 and the mini-soda). Search for attractive economic packages. Explore new markets and new uses of its infrastructure. Evaluate outsourcing and services to other companies with their infrastructure and cooperate (if exports consolidate with other companies).
Today is the time to do something exceptional and at times strange to deal with this crisis. The good thing is that we can reinvent what we do and when that happens we will be better prepared to deal with competitors and best companies.


